Wasted Wellness
A skincare line infused with ingredients and vitamins from discarded fruits and veggies. That's right, we've turned those forgotten oranges from last week into a skincare revolution.
Every year, a whopping 1 billion tons of food goes to waste. Most of this discarded food is thrown away just because it might not look fresh as the day – but still perfectly fine to eat. Fruits and veggies take the biggest hit, making up 40% of all food waste.
In response to this issue, we created a skincare product from the fruits and vegetables we usually throw away. As part of the Electrolux Food Foundation, we aim to raise awareness and demonstrate that a lot of the discarded food is actually valuable and useful.
Enter Wasted Wellness – a skincare line infused with ingredients and vitamins from discarded fruits and veggies. That’s right, we’ve turned those forgotten oranges from last week into a skincare revolution.
This skin care line isn’t just about beauty – it’s a call to action. It shouts loud and clear about the importance of reducing food waste, making it go from the bottom shelf of your fridge, to the top shelf of your bathroom.
From the bottom shelf of your fridge to the top shelf of your bathroom
Turned those forgotten fruits and veggies from last week into a skincare revolution. Make your own Wasted Wellness routine.
Across the world, Electrolux strives for Better Living by inspiring and empowering people to make choices that will help them live more sustainably.
Ten stories on food waste
One-third of all the food the world produces ends up in the bin.* Around 70% of our business is related to food and we must also take responsibility to engage in this global issue. With this documentary, Electrolux brings together key food experts to discuss present and future sustainable food choices.
So, what can I do?
Begin today by joining our online space that encourages more sustainable food habits. Why not learn how you can Waste Less Food or Eat More Plants – or revolutionize your skincare routine with Wasted Wellness?
Find out more at our independent non-profit organization Electrolux Food Foundation. It supports initiatives to inspire more sustainable food habits and choices among consumers and professionals.
Make healthy and sustainable eating the preferred choice
We promote healthy and sustainable eating by helping consumers reduce food waste, adopt more plant-based eating, minimize nutrition loss, and enhance healthy and sustainable eating experiences.
Our recent technologies and innovation makes your food…
Preserve up to
95%
more vitamins
Fruits & vegetables
40%
juicier food
Last longer, up to
20%
longer shelf life
Altogther
20%
less food waste
From the bottom shelf of your fridge to the top shelf of your bathroom —
Join the Sustainability Revolution with Wasted Wellness
Electrolux Wasted Vitamin C Serum
Every year, 1 billion tons of food goes to waste. In response to this issue, we turned discarded fruits and veggies into one the first truly sustainable skincare lines, shedding light on the global food waste problem.
Sign Up today to try our Eco-Friendly Skincare – Wasted Wellness
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Join the Sustainability Revolution with Wasted Wellness
Sign Up to Try Our Eco-Friendly Skincare